Leveraging our collective skills, experience as well as technology, we help organisations unlock the potential of African markets through a focus on the following strategic sectors:
With changing technological, cultural, and regulatory environments, insights that we generate can help financial services companies stay ahead of the curve by identifying new opportunities, developing highly targeted marketing strategies, and creating more personalised products and services.
Our tool-agnostic approach gives our clients 360o insights. Whether it is UX research, digital anthropology, or Data Analytics, and AI we deliver insights that our clients can leverage to better understand customer needs, and preferences, improve risk management, and optimise operational efficiency.
Gaining insights about this market is not always straightforward, given the dearth of reliable data, and the challenges of defining the middle class.
Further, it is rapidly changing as migration, urbanisation, and the boundaries of contemporary, and traditional culture continue to shift.
We leverage our expertise and innovative tools to help companies understand the nuances of the African middle class, and effectively tap into this important market.
With unique challenges and diverse populations, gaining a deep understanding of the African healthcare landscape is essential for providing effective and tailored solutions.
Market insights enable healthcare organisations to identify unmet needs, understand patient behaviours, and develop targeted strategies.
Whether it is insights about drivers of choice of therapeutic regimens amongst specialists or trends in nutraceutical consumption we have a great understanding of the healthcare sector and can thus help our clients navigate this specialised market.
With mobile devices in hand, customers are redefining the rules of engagement with brands. Direct feedback, and brand experiences are immediately shared with friends and family, giving users more power over brands and creating new digital touchpoints.
African consumers have already demonstrated a high affinity for disruptive mobile technologies such as m-pesa, so it's important for companies to understand how to engage with these increasingly digital customers.
Our extensive experience with telecommunications and ICT companies enables us to provide exceptional insights for your business.
Africa’s GDP was estimated at approximately $2.4 trillion in 2020, and the informal sector is thought to be about 25 to 30% of the GDP. Based on these estimates, the value is approximately US$600 billion.
We use proprietary tools to generate data analytics, and deep insights into this complex market.
Our location intelligence tools, for instance, enable clients to easily map their markets, while our expertise in gathering insights about “difficult-to-see sectors” helps companies tap into the potential of this market.
Let us help you unlock new opportunities for growth in Africa's informal market.
We recognise the significance of the Youth market, which constitutes over 60% of the African population.
Given this dynamic and a constantly evolving market, we employ innovative tools to provide our clients with in-depth insights into the behaviour, and preferences of this demographic.
Our research methods include social media listening, online panels, communities, trend analysis, and most notably, ethnographic research.
This allows us to uncover unique trends and patterns that may be invisible through traditional research methods, gaining a deep understanding of youth culture and behaviour.
