As a continent, Africa presents incredible business opportunities, however, there is a general dearth of insights about the market. As a company, we are passionate and deeply rooted in Africa; our name is derived from the GPS coordinates of the geographic centre of Africa. We revel in the creative energy that results when different people, cultures, and technologies intersect.
At 2N16E, we're not your typical research firm. We don't just see what others see; we connect the dots, and deliver unique insights that drive results. How? By investing a great deal of time in thinking, and making sense of data from various sources.
We don't just focus on the"what"; we dive into the "why" behind consumer behaviour as well as the "so what?". In our world, conventional research methodologies only scratch the surface.
Let us help you unlock the deeper insights you need to succeed in today's rapidly changing, and increasingly complex world of consumers.
Stay humble, and curious.
Explore new ideas, purposefully.
Dare to take risks.
Push the envelope, and challenge conventions.
Adapt quickly to changing client business needs.
Speedy delivery.
Be honest, and transparent.
High ethical standards.
Connect seemingly unrelated dots to see the unseen, and hear the unheard.
At 2°N16°E, our work is always anchored on our client's business objectives, and in that way ensures that we gather quality, impactful insights. Here are 7 reasons why we are the best fit as an insights partner:
By synthesising results from a plethora of data sources or types we enable our clients to gain a comprehensive understanding of consumers from various perspectives.
Over the years, many companies develop blind spots in terms of their current, and potential target market. Through our 360° approach to the market, we help companies identify potentially lucrative growth markets that they may otherwise overlook.
We take ownership of client business objectives, challenging assumptions, and providing contextualised results for actionable plans. Our approach includes engaging stakeholders throughout the organisation, ensuring insights are widely disseminated, and participating in strategic planning sessions.
We adopt an integrative approach, collaborating with your teams to seamlessly integrate data into internal insight engines or knowledge management systems, enhancing decision-making, and maximising the value of information within your organisation.
We tell stories through data ensuring clear, concise communication. We make use of visualisation tools, and dashboards making it easy for anyone in the organisation to access key metrics they need to make better decisions.
In a dynamic business landscape, innovation is essential. We constantly explore, and validate novel tools that provide unique insights, enabling you to stay ahead in a rapidly changing environment.